Phoenix Balances Your Options

The Phoenix Restaurant on NUI Maynooth’s North Campus is part of the Compass Group global food service company and, as such, has  the advantage of being able to avail of the services of Compass’ very own dieticians. These dieticians make a  positive contribution at the Phoenix with their most significant impact being the role they play in promoting health, wellness and nutrition.

Nutritional labelling plays a big part in the Phoenix’s strategy as it continues to roll out their healthy eating framework ‘Balanced Choices’, providing healthy food choices across the various menu offerings. This gives their consumers the nutritional information that they need to make informed choices.

This year, Compass also launched a new healthy eating programme, ‘Whole+Sum’. This innovative programme enables consumers to select a healthy and balanced meal by adding together calorie controlled food options to the value of 600 calories or less per meal. ‘Whole+Sum’ reflects consumer trends by combining popular world cuisine flavour profiles and comfort foods, with enough variety that adds to people’s enjoyment on their visit to the ‘Whole+Sum’ station every day.

As a demonstration of their commitment to the initiative, Phoenix constantly strive to improve the nutritional labelling at their Restaurant, including the introduction of calorie counts and improving knowledge and awareness of the benefits of a balanced nutritional diet. The Phoenix will also strive to reduce the levels of salt and artificial trans fats in the food they serve each day.

So all of the above is good news for those who may feel that they have over indulged during the Christmas break, as a carefully planned out daily calorie intake combined with the right balance of foods should get them back on track and NO it does not mean you don’t have to exercise as well!

Filtering out Naughty Words from your Facebook Business Page

While the Phoenix Restaurant Facebook Business Page offers a convenient way for the restaurant’s management (General Manager Linda Brophy and Assistant Manager Anna Szyszkowska) to advertise the latest menus and in-store promotions, it also provides a forum where customers can post feedback on their experiences at the restaurant.

This functionality has allowed the business to receive first-hand feedback from the customers. However, the management at Phoenix have been careful to ensure that any potential criticism on the Facebook Wall remains civil and that the use of offensive language is avoided.

By allowing customers to sound off, you give your company a unique opportunity to take corrective action, but if you run a Facebook Page for a family-friendly brand, you have the absolute right to keep out foul-mouthed contributors who cloak their criticisms in profanity-laden remarks.

Fortunately in early 2011 Facebook released a moderation blocklist; a functionality that allows page administrators to set parameters around certain keywords – automatically marking posts containing these words as spam and placing them in the hidden posts filter where only administrators can view the content.

Administrators can tailor the list of banned words according to their own specifications from the Manage Permissions tab of the Page admin interface. While many may view the use of this tool as a form of customer censorship, it is important to note that Team Social Media has only chosen to filter a select number of highly inappropriate words that we believe should never form a part of any legitimate criticism.

To avoid the accusation that your company is running away from negative criticism it is probably best practice to include the warning “the use of inappropriate language will not be tolerated” somewhere on the landing page of your Facebook site.

Joyville at Phoenix – Free Chocolate!

Joyville, the hugely popular Cadburys promotion is arriving at the Phoenix Restaurant tomorrow Friday 12^th October – on board their  Fleet of quirky, retro Joyville vehicles!

A team of 8 Joyvillians will disembark from the fleet, including:

Brand Ambassadors, Actors, Stilt Walkers, Uni-Cyclists, Jugglers & Musicians playing brass instruments (tuba & trumpet), handing out Cadbury’s Dairy Milk and encouraging consumers to share a square and multiply the joy!

So why not come along and visit Linda and her staff at the Phoenix Restaurant, have some fun and did I mention Free chocolate????  Shhhhhh….. 

More information on Joyville promotions is available at this video link: 

Phoenix Restaurant : E-Marketing / Social Media Audit & Plan

The Phoenix Restaurant launches its Social Media Platform

The management at the Phoenix Restaurant have launched their Web 2.0 applications which will greatly enhance their marketing and communications relationship with the staff and students at NUI Maynooth.

Students can now access the Phoenix’s Facebook Page by clicking  on the Facebook logo opposite. Students and staff are invited to upload photos and comments and to have fun generally interacting  with the site. So click on the logo and let’s become friends. Also check-in on the site each day as menus and specials are updated. Don’t forget to check-in while you are at the restaurant – who knows? – you may win a special voucher if your number comes up.

The Twitter logo at the top of the page brings you to our Twitter profile, so why not click on that link and let’s follow each other. The Phoenix Restaurant will be tweeting special offers and discounts from time to time to its friends and followers so don’t miss out.

For a more comprehensive view of who we are, and what we are about why not join us over on WordPress? New articles and guest publications from students and staff will be published on a regular basis, so why not contact us when you are feeling creative and would like to share your experiences? Our WordPress site can be accessed by clicking on the WordPress link here. Why not drop one of your articles (250 words) into us and let’s see if we can  make you famous!