Filtering out Naughty Words from your Facebook Business Page

While the Phoenix Restaurant Facebook Business Page offers a convenient way for the restaurant’s management (General Manager Linda Brophy and Assistant Manager Anna Szyszkowska) to advertise the latest menus and in-store promotions, it also provides a forum where customers can post feedback on their experiences at the restaurant.

This functionality has allowed the business to receive first-hand feedback from the customers. However, the management at Phoenix have been careful to ensure that any potential criticism on the Facebook Wall remains civil and that the use of offensive language is avoided.

By allowing customers to sound off, you give your company a unique opportunity to take corrective action, but if you run a Facebook Page for a family-friendly brand, you have the absolute right to keep out foul-mouthed contributors who cloak their criticisms in profanity-laden remarks.

Fortunately in early 2011 Facebook released a moderation blocklist; a functionality that allows page administrators to set parameters around certain keywords – automatically marking posts containing these words as spam and placing them in the hidden posts filter where only administrators can view the content.

Administrators can tailor the list of banned words according to their own specifications from the Manage Permissions tab of the Page admin interface. While many may view the use of this tool as a form of customer censorship, it is important to note that Team Social Media has only chosen to filter a select number of highly inappropriate words that we believe should never form a part of any legitimate criticism.

To avoid the accusation that your company is running away from negative criticism it is probably best practice to include the warning “the use of inappropriate language will not be tolerated” somewhere on the landing page of your Facebook site.

The Phoenix Restaurant launches its Social Media Platform

The management at the Phoenix Restaurant have launched their Web 2.0 applications which will greatly enhance their marketing and communications relationship with the staff and students at NUI Maynooth.

Students can now access the Phoenix’s Facebook Page by clicking  on the Facebook logo opposite. Students and staff are invited to upload photos and comments and to have fun generally interacting  with the site. So click on the logo and let’s become friends. Also check-in on the site each day as menus and specials are updated. Don’t forget to check-in while you are at the restaurant – who knows? – you may win a special voucher if your number comes up.

The Twitter logo at the top of the page brings you to our Twitter profile, so why not click on that link and let’s follow each other. The Phoenix Restaurant will be tweeting special offers and discounts from time to time to its friends and followers so don’t miss out.

For a more comprehensive view of who we are, and what we are about why not join us over on WordPress? New articles and guest publications from students and staff will be published on a regular basis, so why not contact us when you are feeling creative and would like to share your experiences? Our WordPress site can be accessed by clicking on the WordPress link here. Why not drop one of your articles (250 words) into us and let’s see if we can  make you famous!